South-Eastern Asia

What is the state of B2B ecommerce in India? [stats]

Econsultancy’s recent report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, offers new data about how B2B companies across Asia-Pacific are integrating online transactions into their businesses.

With survey responses from over 500 B2B marketers across the region, the report provides insights into the growth of B2B ecommerce and its technology, and how B2B firms are harnessing people, processes, technology and data to provide a consumer-grade ecommerce experience. It is now available to download here.

Four things to know about the state of B2B ecommerce in ANZ, India and Southeast Asia

Ecommerce offers enormous opportunity for B2B companies, with the global B2B ecommerce market estimated to reach US$6.7 trillion by 2020.

A new report by Econsultancy, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, looks at the extent to which companies in the region are seizing the B2B ecommerce opportunity, and investing in important capabilities to boost adoption.

cx

Three risky customer experience (CX) initiatives

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*.

But improving customer service comes at a cost. Besides the time and effort required, sometimes marketers need to take risks to make their company more customer-centric. Here are three examples of companies who have taken a leap in the name of CX innovation.

Five issues which keep ecommerce managers up at night

Ecommerce is a scary business.

Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.

What makes branded content shareable on social media? [APAC case studies]

People on social media frequently share content, even branded content.  

Social sharing is great for marketers, but it’s difficult to know why some posts work and others do not.

Here are a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were successful.