As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Lush UK has announced that it is to step away from its corporate social media channels.
Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the […]
In this ‘Day in the Life’ interview, Simon Farthing gives us some excellent insights into his work at Monetate, including some advice on productivity and how to get started in ecommerce. If you’d like to appear in this feature, get in touch. Please describe your job: What do you do? Simon Farthing: I am our […]
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Brexit.
I think we can all agree that the subject has been the biggest topic of national debate in the UK over the past two years, with no sign of letting up any time soon.
1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019.[1] Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
Richard Trigg is Experience Design Director at Tangent.
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.