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Artificial Intelligence and the Future of Marketing

Artificial Intelligence and the Future of Marketing

Foreword I’m writing this Foreword in April 2020. At the moment, that seems particularly pertinent, although, hopefully, in six months that will bear no relevance whatsoever and we’ll have moved on from this challenging situation. It’s worth taking a moment to reflect on the added importance this has placed on all of our digital channels […]

beautiful peacock shows off his feathers

Social Media Advertising Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Setting Up Paid Search Best Practice Guide

1. Introduction A considerable amount of work should be assigned to the effective set up of paid search campaigns. Detailed keyword research and a well thought out account structure in place make ongoing optimisation, testing and analysis much more straightforward. Over the course of 2019, there were a number of developments across the paid search […]