1. Introduction In a July 2018 survey by Reflect Digital, 58% of consumers said that online ads and marketing have little or no influence on their buying behaviour, while 27% said they were somewhat influenced. Only 5% said they were extremely influenced. Brands need to continue to find new ways to not only be heard […]
It’s that time of year again – ready to claim your spot in Econsultancy’s Top 100 Digital Agencies report?
Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019.
Yesterday, the Advertising Association launched the 7th Advertising Pays report, ‘UK Advertising’s Digital Revolution’.
Going ‘meat-free’ is proving to be big business.
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Chris Field is an independent retail analyst and industry speaker who has chaired many industry conferences including BRC 20:20, Future Stores, and Mobile Shopping. He is CEO of Fieldworks, which helps tech companies sell to retail, and is managing editor of Retail Connections, a network of over 12,000 retailers. We caught up with Chris to […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
Caroline Paris is a Creative Director with 10 years of agency experience and whose most recent claim to fame saw her named as one of the industry’s top 30 female leaders by Campaign magazine.
1. Introduction 1.1. Executive summary Billions are being spent on digital marketing each year[1] and the availability of digital analytics is better than ever. Although these tools are hugely beneficial to brands, they empower digital marketers to understand the ‘what’ much more than the ‘why.’ With a heavy focus on machine-optimised performance marketing, many new […]
We’re always pleased to feature data specialists on the Econsultancy blog.
Alison Traboulsi is Social Media Editor at Direct Line Group. For our latest ‘Day in the Life’ interview, we caught up with Traboulsi to ask the usual questions about job requirements and her daily routine. If you want to appear in this feature, get in touch. Please describe your job – what do you do? […]