Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
Foreword I’m writing this Foreword in April 2020. At the moment, that seems particularly pertinent, although, hopefully, in six months that will bear no relevance whatsoever and we’ll have moved on from this challenging situation. It’s worth taking a moment to reflect on the added importance this has placed on all of our digital channels […]
As banks seek to serve more customers online, how good are they at content design on the fly?
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
1. Introduction Welcome to the May edition of our regular Digital Transformation Monthly report, and our second ‘coronavirus crisis’ edition of the year. As I wrote in the introduction to last month’s report,[1] it’s an unprecedented time to be putting together a report into digital transformation, as practically every story in business and marketing has […]
1. Introduction A considerable amount of work should be assigned to the effective set up of paid search campaigns. Detailed keyword research and a well thought out account structure in place make ongoing optimisation, testing and analysis much more straightforward. Over the course of 2019, there were a number of developments across the paid search […]
From meal ingredients to craft kits, beauty products to coffee beans, there’s a subscription box for almost everything.
Gary Kibble is Chief Marketing and Digital Officer at Wickes. We caught up with him to ask how the home improvement retailer is adapting during the coronavirus pandemic. Kibble gives us some positives amid the negatives, and discusses which brand responses have impressed him thus far. Please describe your job: What do you do? I […]
