What will the Christmas customer experience trends be in grocery retail this year?
It’s still unclear what Christmas and the winter holiday period will look like for many of us this year.
A day in the life of… Hero Brown, Founder and Editor of online media brand Muddy Stilettos
Today’s ‘Day in the Life’ features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos – an online lifestyle website and “urban guide to the countryside” for women outside of London. Here’s what she had to say about her day-to-day role and the impact of Covid-19.
User-centric design and organisational transformation: lessons from the public sector
What can the public sector teach the private sector about agility, transformation and truly user-centric design? Johan Hogsander, Managing Director at Engine Transformation, shares the lessons he has learned from working for the ‘biggest business’ in the UK.
How BMW, Direct Line Group and O2 are rising to the customer experience challenge
On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.
How Not on the High Street is thriving through search insights and SME agility
Ella d’Amato is Chief Commercial and Marketing Officer at Not on the High Street, the ecommerce marketplace that supports 5,000 small creative businesses in the UK. She appeared at the Festival of Marketing to discuss how the pureplay reacted to the coronavirus crisis and relied on the agility of partners to innovate new products and expand into new categories.
John Lewis’ virtual Christmas store is more experiential than retail – but it’s certainly fun
The 2020 Christmas shopping season will be unlike any other. But John Lewis is doing its best to recreate the magic with its virtual tour of its flagship store in Oxford Street. How effective is the experience?