The UK is facing a “major digital skills gap” with the advent of generative AI, according to Paul O’Sullivan, UK & Ireland Chief Technology Officer at Salesforce and Head of the Salesforce UK AI Centre.
Pets at Home now fulfils 40% of ecommerce orders through click and collect (and 24% via the one-hour option). Joe Whitaker, Head of Digital Operations, discusses the brand’s omnichannel transformation in the Covid-19 pandemic, including change management and “winning the hearts and minds” of store staff.
As Tesco Clubcard is about to turn 30, the retailer has announced a new addition to its scheme: gamified, personalised loyalty challenges. EagleAI, the firm partnering with Tesco to create Clubcard Challenges, explains how AI makes personalised loyalty possible.
Stuart Hodge is SVP Automotive at Poppins, a digital creative agency with a focus on the automotive sector. Hodge was previously CEO and Founder at specialist automotive and change management agency Y2Change, which was acquired by Poppins in January. He spoke to Econsultancy about the challenges of working in a sector that “moves faster than […]
The best loyalty programmes create an “emotional connection” and are about more than “getting the customer to the next transaction”, says former Holland & Barrett CRM chief Jonathan Haywood.
The NHS official app has been widely downloaded by patients, but a new digital transformation report from the Health and Social Care Committee asserts that more needs to be done to convince users of its value.
Digital needs to be “understood as a thread that runs throughout healthcare, not as a specialist skill set that is only relevant to some staff and occupations,” according to the report from The Health and Social Care Committee.
In this edition of Digital Transformation Monthly, we’ll take a close look at key stories that illustrate significant trends, from the rise of subscription models for both vehicle purchases and in-car transactions, to the woes facing disruptors in the used car space.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report looks at the key considerations involved in launching international and multilingual paid search campaigns, including Google’s competition around the globe and localisation concerns.
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers how to integrate paid search with other channels in the marketing mix, including SEO and display advertising.
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.