The Cheat Code for Growth – How high performing companies engage marketing and design talent to accelerate growth
Foreword We recently partnered with Econsultancy, a leading global research organization, to find out what’s top of mind for today’s marketing leaders at high performing companies. We heard from 322 in total, and want to share their insights with you. Across all industries, these senior executives had something in common. They see the customer experience […]
A day in the life of… Claire Hazle, Director of Digital Self-Service, Legal and General
Claire Hazle is Director of Digital Self-Service at Legal and General, a company she joined halfway through lockdown. Hazle gives us an outline of how L&G is responding to the crisis, and what her average day looks like.
The state of retail as restrictions ease
The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.
How travel brands can inspire confidence in the sector through content strategy and SEO
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
Learning from a Crisis Best Practice Guide
1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]
How an enhanced site search experience helped Three navigate the coronavirus pandemic
Jon Buss, MD at Yext, shares how site search is serving Three’s customers during the pandemic.
How has the overwhelming shift to online impacted retailer returns strategies?
Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
Artificial Intelligence and the Future of Marketing
Foreword I’m writing this Foreword in April 2020. At the moment, that seems particularly pertinent, although, hopefully, in six months that will bear no relevance whatsoever and we’ll have moved on from this challenging situation. It’s worth taking a moment to reflect on the added importance this has placed on all of our digital channels […]
Content design and coronavirus: How do the big five UK banks compare?
As banks seek to serve more customers online, how good are they at content design on the fly?
Social Media Advertising Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
