A day in the life of… VP Marketing at Tryzens
Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens.
Experiential Marketing Best Practice Guide
1. Introduction This guide has been written to help senior marketers better understand the opportunities offered by experiential marketing, outlining when and how the discipline can add value. Its purpose is to help brands plan and execute experiential marketing activities and to be mindful of the challenges involved. New studies show that we are continuing […]
A day in the life of… CMO at Habito, a free online mortgage broker
Anybody who has ever applied for a mortgage will be intrigued by Habito.
Graduate marketing salaries in the UK fell 7.5% in 2018
The Econsultancy and Marketing Week Career and Salary Survey has revealed that there has been a 0.7% decline in the average annual salary of a UK marketer, falling from £45,895 in 2018 to £45,563 in 2019.
A day in the life of… VP Product at Searchmetrics
Malte Landwehr is VP of Product at Searchmetrics, an enterprise SEO and content marketing platform.
Career and Salary Report 2019
1. Introduction Building on its inaugural Career and Salary Survey in 2015, Econsultancy collaborated with sister brand Marketing Week again this year to survey 4,084 people across the marketing, digital, design and advertising industries. This is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at […]
Register to join Econsultancy at Marketing Week Live, 6-7 March
March 6-7 sees Econsultancy taking part in Marketing Week Live at Olympia, London. We’ll be hosting some brilliant workshops and talks over the two days, and clientside marketers are all invited to register for free.
Optimising Programmatic Campaigns
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
Learning from Digital Disruptors Best Practice Guide
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
Five marketing lessons from the success of Gymshark
Gymshark has grown at an incredible rate since it launched in 2012.
A day in the life of… Consumer Marketing Director at BT/ BT Sport
We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport.
A day in the life of… Managing Partner of Econsultancy
This ‘Day in the Life’ interview comes from close to home, as we catch up with Richard Robinson, Managing Partner at Econsultancy.