UK

The Cheat Code for Growth – How high performing companies engage marketing and design talent to accelerate growth

Foreword We recently partnered with Econsultancy, a leading global research organization, to find out what’s top of mind for today’s marketing leaders at high performing companies. We heard from 322 in total, and want to share their insights with you. Across all industries, these senior executives had something in common. They see the customer experience […]

Learning from a Crisis Best Practice Guide

1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]

Artificial Intelligence and the Future of Marketing

Artificial Intelligence and the Future of Marketing

Foreword I’m writing this Foreword in April 2020. At the moment, that seems particularly pertinent, although, hopefully, in six months that will bear no relevance whatsoever and we’ll have moved on from this challenging situation. It’s worth taking a moment to reflect on the added importance this has placed on all of our digital channels […]

beautiful peacock shows off his feathers

Social Media Advertising Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]