United Kingdom

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I’ve found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

Will the Tesco Bank attack dent trust in startup banks?

In 1997, UK retail giant Tesco launched a bank. “Our vision is to be the bank for people who shop at Tesco,” stated Benny Higgins, the bank’s CEO.

While Tesco Bank’s two-decades long history means it’s an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.