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Amazon’s new FC Ambassadors program is bad social media strategy

Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media.

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights.

Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo

What are the background and skills that make a great marketer?

As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break into the industry.

Campbell’s is launching a new product online exclusively for the first time ever

Campbell Soup Company, colloquially referred to as Campbell’s, has achieved a notable first in its nearly 150 year history: it launched a new product exclusively through online retail channels.

V8+Hydrate, which won’t be available in-store until November, aims to quench consumer thirst with a low-calorie, vegan-friendly, non-GMO and gluten-free hydration beverage. It incorporates the storied V8 brand name, which has been a staple in Campbell’s lineup since 1948, and given this, it would appear that Campbell’s first-ever ecommerce-first product launch is associated with a product it has high hopes for.

Is the car the next big marketing frontier?

It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles.

As the Wall Street Journal explained, “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining access to unprecedented amounts of real-time data that allow them to track everything from where a car is located to how hard it is braking and whether or not the windshield wipers are on.”

Influencers face crisis of confidence in light of CMA investigation

Last week, the Competition and Markets Authority (CMA) announced that it has launched an investigation into influencers who fail to disclose that they were compensated to post content on behalf of brands.

“Social media stars can have a big influence on what their followers do and buy. If people see clothes, cosmetics, a car, or a holiday being plugged by someone they admire, they might be swayed into buying it,” George Lusty, the CMA’s Senior Director for Consumer Protection, stated. “So, it’s really important they are clearly told whether a celebrity is promoting a product because they have bought it themselves, or because they have been paid or thanked in some way by the brand.”

Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.