Digital Transformation Monthly – July 2021
1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and finance to travel, transport and more. Bold moves are being made all around as we move into the second half of 2021 and brands, increasingly emboldened as some of the worst effects of the […]
Ecommerce: Third-Party Marketplaces Best Practice Guide
1. Introduction This report has been created to help brands, marketers and existing third-party marketplace sellers understand the marketplace opportunity, review their company’s existing marketplace strategy and understand how to optimise this further or even help create a marketplace proposition from scratch. The report highlights the opportunities, challenges and what brands need to sell through […]
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Four brand extension strategy examples
Variety is the spice of life for certain brands these days.
Digital Transformation Monthly – April 2021
1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors including retail and grocery, healthcare, travel, and finance. In April, as the UK and much of the rest of the globe prepares itself for the easing of lockdown restrictions, we take a look at how retailers including […]
