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International and Multilingual Paid Search

Part of Econsultancy’s Paid Search Best Practice Bundle, this report looks at the key considerations involved in launching international and multilingual paid search campaigns, including Google’s competition around the globe and localisation concerns.

Planning and Strategy for Paid Search

Part of Econsultancy’s Paid Search Best Practice Guide bundle, this report looks at how to build a solid strategy for paid search advertising that encompasses budgeting, bidding, resourcing and channel considerations.

Internet Statistics Compendium

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.