Five influencer marketing lessons from the Olivia Jade scandal
Olivia Jade, a well-known influencer with over 1m followers on Instagram, is at the center of a college admissions scandal in the US.
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Fintech is behind the boom in personal loans and banks should take note
The market for consumer loans in the US is booming. According to data from TransUnion, last year, the total amount of consumer loans outstanding hit a record $138bn, a 17% jump from the year prior.
Can Dick’s big private label push save it from Amazon and brand D2C sales?
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon.
Are pharma marketers targeting the wrong people?
Every year, pharma companies spend billions of dollars promoting their drugs. But today pharma marketers face potentially existential threats to the way they operate: the industry’s reputation woes have sparked talks of regulation that could severely limit or even put an end to many of their existing marketing efforts.
Consumers expect digital services from their healthcare provider [stats]
How are consumers’ expectations of healthcare changing in the digital age?
Experiential Marketing Best Practice Guide
1. Introduction This guide has been written to help senior marketers better understand the opportunities offered by experiential marketing, outlining when and how the discipline can add value. Its purpose is to help brands plan and execute experiential marketing activities and to be mindful of the challenges involved. New studies show that we are continuing […]
The Consumerization of Healthcare
1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
The perils of using location data
Long before the internet was invented, there existed an adage about the importance of “location, location, location”.
Optimising Programmatic Campaigns
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
Learning from Digital Disruptors Best Practice Guide
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
A day in the life of… Senior Director of Audience Development at Hearst Digital Media
This week, our interviewee comes from the world of magazines, specifically Hearst Magazines, publisher of 25 US titles and nearly 300 international editions, including Cosmopolitan and Harper’s Bazaar.
Getting to Grips with Voice Search
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]