Foreword We recently partnered with Econsultancy, a leading global research organization, to find out what’s top of mind for today’s marketing leaders at high performing companies. We heard from 322 in total, and want to share their insights with you. Across all industries, these senior executives had something in common. They see the customer experience […]
1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]
With borders around the world shut and countless millions subject to some form of lockdown, the travel and hospitality industries have been among the hardest hit by the Covid-19 pandemic.
Foreword I’m writing this Foreword in April 2020. At the moment, that seems particularly pertinent, although, hopefully, in six months that will bear no relevance whatsoever and we’ll have moved on from this challenging situation. It’s worth taking a moment to reflect on the added importance this has placed on all of our digital channels […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
We’ve spoken to many marketers about their new normal, but nobody from a big martech company yet. So, we decided to fix that and catch up with Paige O’Neill, Chief Marketing Officer at Sitecore, the web content management and digital experience platform. O’Neill discusses the great “digitization experiment” happening right now, as well as how […]
1. Introduction Welcome to the May edition of our regular Digital Transformation Monthly report, and our second ‘coronavirus crisis’ edition of the year. As I wrote in the introduction to last month’s report, it’s an unprecedented time to be putting together a report into digital transformation, as practically every story in business and marketing has […]
1. Introduction A considerable amount of work should be assigned to the effective set up of paid search campaigns. Detailed keyword research and a well thought out account structure in place make ongoing optimisation, testing and analysis much more straightforward. Over the course of 2019, there were a number of developments across the paid search […]