Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Retailers trying to fend off Amazon could soon face a big new challenge from the online retail behemoth: free one-day delivery for all Prime members.
Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019.
To reach consumers, pharma companies are increasingly looking for ways to engage patients and prospective patients through digital channels. While this typically takes the form of marketing campaigns, in a growing number of cases, pharma companies are developing full-fledged online services.
1. Introduction Getting to Grips with Market Research and Insight is a best practice guide for marketers. The report identifies the most common marketing and business problems that research can help solve and provides a practical introduction to the main research tools, techniques and methodologies that can drive faster and better customer-centric decision-making. 1.1. Report […]
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way.
What sets leading performance agencies apart from the mainstream?
Methodology This report is based on an online survey conducted in the third quarter of 2018. Invitations were sent to targeted third-party lists. Respondents were offered an incentive to complete the survey. It closed on September 5th with 396 qualified responses. The sample was comprised of performance agency executives in North America who qualified for […]
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]