Research

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Econsultancy offers comprehensive research into digital marketing and ecommerce which provides all the information you are likely to need, and all from a central, easily accessible source. Whether you are looking for up to the minute data on market trends or informative guides on business strategies, you will find it with Econsultancy. We collate all the relevant intelligence on your behalf, saving you time and effort and allowing you to concentrate on the needs of your business.

Who can benefit from this research?

Econsultancy’s research is intended for users in all industries, and are categorised for beginner, intermediate and expert levels. As a business professional, you need immediate access to the bigger picture, and with Econsultancy on your side you will be able to absorb all the necessary information that allows you to remain as competitive as possible, and to stay one step ahead of your rivals.

In the modern commercial environment, market trends are constantly changing, and Econsultancy’s research allow business leaders to interpret these trends and to take advantage of them. For example, marketing campaigns can be adapted to include recent innovations that have been shown to work well, allowing your company to benefit from up to date strategies in the process.

Where does the research data come from?

Research from Econsultancy are collated by industry specialists, so you can learn from those in the know. Nothing will ever take the place of insider knowledge and expertise, so it pays to learn from accredited, experienced leaders in their chosen fields. Making the most of the huge information source that is available from Econsultancy is a wise choice, because increased knowledge and awareness is a great way to increase revenue and therefore profits.

Utilising the power and reach of the Internet is perhaps the single most important issue facing the business community, but without accurate, relevant information to hand many companies are merely dabbling. With Econsultancy, your organisation can face the future with confidence, armed with all the data you will ever need.

Recent research

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Retail


The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Best Practice Guides

Social Media Platforms Overview


The Social Media Platforms Overview guide has been updated for 2018 to reflect this rapidly changing area of digital marketing and to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. The report provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in South Africa


The 2018 Digital Trends in South Africa report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, looks at the most significant trends that will impact South African companies in the short to medium term.

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