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Econsultancy offers comprehensive research into digital marketing and ecommerce which provides all the information you are likely to need, and all from a central, easily accessible source. Whether you are looking for up to the minute data on market trends or informative guides on business strategies, you will find it with Econsultancy. We collate all the relevant intelligence on your behalf, saving you time and effort and allowing you to concentrate on the needs of your business.
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Our definitive "how to" guides for digital marketing professionals
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What's happening out there? What's next? What's new?
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Who can benefit from this research?
Econsultancy’s research is intended for users in all industries, and are categorised for beginner, intermediate and expert levels. As a business professional, you need immediate access to the bigger picture, and with Econsultancy on your side you will be able to absorb all the necessary information that allows you to remain as competitive as possible, and to stay one step ahead of your rivals.
In the modern commercial environment, market trends are constantly changing, and Econsultancy’s research allow business leaders to interpret these trends and to take advantage of them. For example, marketing campaigns can be adapted to include recent innovations that have been shown to work well, allowing your company to benefit from up to date strategies in the process.
Where does the research data come from?
Research from Econsultancy are collated by industry specialists, so you can learn from those in the know. Nothing will ever take the place of insider knowledge and expertise, so it pays to learn from accredited, experienced leaders in their chosen fields. Making the most of the huge information source that is available from Econsultancy is a wise choice, because increased knowledge and awareness is a great way to increase revenue and therefore profits.
Utilising the power and reach of the Internet is perhaps the single most important issue facing the business community, but without accurate, relevant information to hand many companies are merely dabbling. With Econsultancy, your organisation can face the future with confidence, armed with all the data you will ever need.
As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the majority of companies are ready to fully integrate programmatic into their campaigns. The CMO's Guide to Programmatic, produced by Econsultancy in partnership with AudienceScience, identifies what challenges remain and how CMOs can work to solve them.
The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.
Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant.
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