10 steps for planning social media activities

Chapter 6 of the Social Media Strategy Best Practice Guide

Any social media activity must align with the organisation’s strategic goals and objectives. This chapter covers the key steps organisations should take when planning social media activity, from setting aims to maintaining an evaluation loop for continuous learning.

19 minute read

A useful framework for planning social media activity is given in Chapter 2. This chapter summarises the next steps organisations should take to develop their social media activity, covering:

Audiences: Social media activity should focus on the user. What steps can brands take to develop their understanding of the audience, so that social media content resonates with them?
Content: Content calendars allow brands to plan and manage social media content so that campaign activity is posted at the best possible times. What should content calendars include?
Testing and optimisation: Social media offers brands real-time insight into the impact of their campaigns. What kinds of questions should brands ask to determine the optimal strategy for creative?