Ad assets can increase the amount of information displayed about a business alongside an ad, and increase the size and prominence of the ad on the search engine results page. This chapter looks at the ad assets on offer and discusses their benefits and uses. It covers:
- Asset types: From sitelinks to lead forms, what ad assets are on offer from Google and Microsoft Ads, and how do they display against an ad on a search engine results page?
- Suitability: Which ad assets are most suitable for certain business types, and how should advertisers choose which ones to utilise?
- Implementation: How is each ad asset set up and managed, and what are the prerequisites for each type?