Amid increasingly unpredictable and changing market dynamics, organisations must be agile and innovative to compete online. This chapter outlines:

Definitions: What it means to be agile and innovative, the nuances of agility and different types of innovation.

The ambidextrous organisation: The importance of continuous innovation and how to strike the right balance between taking advantage of existing models and finding new ones.

Effective approaches: How to approach innovation to successfully drive efficiency and new value.