Agility in Marketing, Ecommerce and Innovation

Chapter 2 of the Digital Transformation: Agility and Innovation best practice guide

Agility can significantly benefit marketing and ecommerce practices, but it is first important to understand what it means in this context and where to apply it – or not.

By Neil Perkin

12 minute read

As the landscape evolves, marketers must embrace agility to keep up with the pace of change. This chapter outlines:

The opportunity: What it means to be agile and how it can transform marketing and ecommerce practices.

Application: How to decide where to apply agile methods and when to stick to traditional methodologies.

Resourcing: Key considerations for building agile teams and the core skills and capabilities needed.