Advertisers now have the option to apply automatic optimisation recommendations through both Google and Microsoft’s ad platforms. Performance Max campaigns also utilise Google’s automation and Smart Bidding technology to drive more conversions and value. This chapter provides an overview of these features, covering:
- Recommendations: What are the different categories that Google provides as recommendations?
- Automatic application: How do auto-applied recommendations work, and how can advertisers control whether to apply all or opt out?
- Performance Max campaigns: What campaign types does Performance Max cover and what inputs can advertisers provide?