There are a growing number of factors B2B businesses must consider when planning a digital transformation, made harder by changing customer demands and expectations around ecommerce. This summary provides an overview of key themes from Econsultancy’s B2B digital transformation best practice research, including:
The opportunity: What the current landscape looks like for B2B companies, where the opportunities are and what a successful transformation looks like.
Challenges: Key considerations for navigating the strategic and operational challenges associated with B2B.
Collaboration: Why greater alignment of marketing and sales is fundamental to achieve business goals.