Campaign Tracking for Paid Search

Chapter 6 of Paid Search Set Up

Campaign tracking is a key part of paid search, providing an overview on the performance of ads and campaigns, and allowing for optimisation. This chapter provides an introduction to campaign tracking for paid search based on goals and objectives.

By Econsultancy

7 minute read

Tracking the performance of paid search campaigns by mapping key performance indicators (KPIs) back to campaign objectives is an essential part of paid search, as it allows for iterative optimisation and improvement. This chapter covers:

Tracking overview: What makes paid search particularly suitable for performance tracking, and what are the key challenges around accurate attribution?
Objectives and KPIs: Laying the groundwork for effective tracking involves setting campaign objectives and KPIs based on the desired results. What are the key considerations in this process?