Canonicalisation and SEO

Chapter 4 of SEO Best Practice: Technical Optimisation

Problems with canonicalisation, pagination and cannibalisation can have a significant impact on a site’s ability to rank. This chapter looks at how these problems can arise and what SEO practitioners can do to fix them.

By Econsultancy

6 minute read

SEO practitioners should continually monitor their sites so that any problems that could affect its ranking can be quickly identified and remedied. This chapter looks at the causes of canonicalisation, pagination and cannibalisation problems, and how they can be resolved. It covers:

Link dilution: Canonicalisation problems can lead to link dilution, where links lose their value. How can SEOs avoid it?
Pagination: Pagination issues happen when website content is spread over several pages (as with search results), creating problems with crawling, keywords and content duplication. What two fixes to pagination do SEO professionals recommend?
Tools: Website cannibalisation occurs when several pages on the same site compete on the same keywords. What tools are available to spot cannibalisation issues?