Challenges in Social Media Advertising

Chapter 2 of the Social Media Advertising: Basics Best Practice Guide

Given its rapid change of pace and increasing user privacy regulations, advertising on social media comes with a unique set of challenges. This chapter outlines the unique set of challenges social media presents, and approaches advertisers can take to overcome them.

27 minute read

Advertisers must consider a few core challenges when working on social media platforms, including pace of change, meeting the demands of in-app commerce, and complying with increasing user privacy regulations. This chapter outlines these challenges and how to approach them, covering:

The cookiepocalypse: What steps can advertisers take to ensure their relationships with the audience can survive the phasing out of third-party cookies?
Data compliance: How are tightening data privacy regulations affecting what advertisers can and cannot do on social platforms?
Brand safety: How can brands reduce the risk of their ads appearing alongside inappropriate content on the social platforms?