Checklist: Layout Elements for Email Design

Chapter 4 of Layout and Creative in Email Marketing

Individual email layout elements can play a part in persuading subscribers to convert. This chapter provides a checklist on best practice approaches to layout design.

By Kath Pay

4 minute read

Every part of an email can be geared towards encouraging reader conversions, including the layout. This chapter provides a checklist of layout elements and best practices for how to use them effectively. It covers:

Personalised content: Personalised, relevant content can increase engagement. How can email marketers incorporate this into their design?
Subscription preferences: What considerations should be made when deciding where to place calls to action to update communications preferences?
The admin centre: Including useful, necessary or legal information in a block known as the admin centre can help to build trust and relevancy. What should be included in this part of an email message?