A number of factors must be considered when designing emails for marketing, including country-specific regulations around accessibility and data protection as well as regional differences among audiences. This chapter covers:

  • Accessibility: Design that accommodates the needs of people with disabilities should be a key consideration for email marketers. What steps can be taken to ensure emails are accessible by all?
  • Legal requirements: Depending on where the company does business, there are key pieces of legislation to be aware of.
  • Cultural differences: How can email marketers use segmentation effectively when designing for worldwide or multicultural audiences?