Content Strategy Context

Chapter 1 of the Content Strategy Best Practice Guide

Content has long been an essential part of marketing, but as the landscape evolves, new considerations and challenges emerge. This chapter provides an overview of how content has evolved as a marketing practice and why context is key.

By Neil Perkin

5 minute read

Understanding context is key to any successful content strategy. This chapter outlines:

The current context: What content marketing means today and how it has evolved as a practice.
Foundational elements: How to ensure the organisation gets off to the strongest start.
Tech, data and CX: The growing role of technology, data and customer experience and how they each impact content marketing.