Content Strategy: A Summary

A summary of the Content Strategy Best Practice Guide

An overview of key considerations and guidance for developing an effective content strategy, from using personas and segmentation to establishing a content ecosystem.

By Neil Perkin

2 minute read

This summary provides an overview of key findings from Econsultancy’s Content Strategy Best Practice Guide, including:

The opportunity: Why content has a more important role to play in marketing than ever.
Practical application: Some of the key approaches, frameworks and models marketers can apply to create an effective marketing strategy.
Future trends: How content is evolving in response to technological innovations and the emergence of new platforms and formats.