Creating a Value Proposition in Ecommerce

Chapter 1 of Ecommerce Best Practice: Converting Demand

Converting demand is a crucial element of ecommerce strategy that starts with communicating the brand’s value proposition. This chapter looks at how different types of companies communicate their value propositions when the customer first lands on the webpage.

By Neil Perkin

7 minute read

Communicating the value proposition is one of the first important steps of converting demand in ecommerce. This chapter takes a close look at the businesses that are most successful in their approach. It covers:

Online value propositions: What are the most important points an online value proposition (OVP) should communicate to the customer?
Types of OVPs: What are some examples of OVPs for different products and services that brands can use on their ecommerce sites?
Innovative approaches: Beyond product and service benefits, how else can brands communicate their uniqueness to instantly engage the customer when they land on the site?