Data unlocks valuable customer insights and empowers marketers to make more informed decisions about their strategies. This chapter of Econsultancy’s Data-Driven Marketing Best Practice Guide provides insight on:

  • Key methods: How to improve customer understanding among teams and connect with consumers in more relevant ways.
  • Enhancing segmentation: Data’s role in informing customer segmentation and creating robust personas.
  • CX data: Basic and advanced approaches to using data for customer experience.