Data-Driven Marketing Strategy and Execution

Chapter 3 of the Data-Driven Marketing Best Practice Guide

A successful data-driven marketing strategy comprises several fundamental elements. This chapter gives an overview of those core components and how to incorporate them into the process.

By Neil Perkin

10 minute read

Data-driven marketing can only be truly effective if all the core components are understood and in place. This chapter of Econsultancy’s Data-driven Marketing Best Practice Guide gives an overview of:

The key elements: What marketers need to understand about the foundational elements of data-driven marketing and the starting points for putting a strategy into action.

Useful frameworks: How to consider the elements of data-driven marketing to ensure there are no gaps in the strategy.

The vision: Why establishing a vision can help marketing teams become more data-driven.