Data-Driven Marketing: A Summary

A summary of data-driven marketing best practice

There are multiple aspects to consider with data-driven marketing but also many opportunities to realise significant value. This summary outlines key findings from Econsultancy’s data-driven marketing best practice research.

By Neil Perkin

3 minute read

Data holds the key to unlocking customer insights in real time, enabling marketers to make more informed decisions about marketing strategy and tactics. This research summary outlines:

The opportunity: There are wide-ranging benefits to businesses that leverage data effectively. How can marketers implement a successful data-driven strategy?
The essential elements: Good data-driven marketing is reliant on many things – not only data. What other factors are work together to provide a solid foundation?
Practical tips: How to use technology and data to support a data-driven marketing strategy.