Data gives marketers the power to adjust their strategies in real time and achieve greater effectiveness and efficiency in the short- and long-term. This chapter of Econsultancy’s Data-driven Marketing Best Practice Guide explores:
- The essentials: What data-driven marketing means and why it is rising in importance.
- The advantages: How data can be used to gain a deeper understanding of consumers and unlock marketing budgets.
- The challenges: Some of the difficulties encountered when implementing a data-driven marketing strategy.