Developing a Data-Driven Strategy

Chapter 4 of the Data-Driven Marketing Best Practice Guide

From standards and frameworks to systems and governance, there is much for marketers to consider when handling data. This chapter outlines the crucial elements that can underpin an effective data-driven marketing process.

By Neil Perkin

20 minute read

Developing an effective data-driven strategy depends on a number of important factors. This chapter covers:

Standards and frameworks: How to develop common standards and frameworks to guide and inform the execution.

Data systems: The key differences between CDP, CRM and DMP and the unique value they each can bring to data-driven strategies.

Data governance: How marketers should approach data governance to ensure they are utilising data well.