How Digital Advertising is Traded

Chapter 2 of The Fundamentals of Digital Advertising

Marketers that understand the various methods, tools and platforms for trading digital advertising will have a greater chance of maximising the impact of their digital campaigns. This chapter provides an overview of the essential elements of digital ad trading.

By Econsultancy

10 minute read

There are various methods, tools and platforms to consider when trading digital advertising. This chapter provides marketers with an overview of:

The trading landscape: How trading digital advertising has evolved and the essential elements involved.
Key approaches: The most common approaches used today and how marketers can use them effectively.
Pricing models: An explanation of the different pricing models and how to choose which ones to use.