Domain Migration and Site Redevelopment

Chapter 11 of SEO Best Practice: Technical Optimisation

It may become necessary for a brand to migrate their domain or redevelop its site. This chapter outlines how to achieve this with minimal disruption to SEO.

By Econsultancy

6 minute read

Redeveloping a site or migrating it to a new domain can result in a big loss of traffic if the process is not handled carefully. This chapter outlines how SEOs can manage the transition, covering:

Backlinks: Google recommends that SEOs update the most important backlinks from the old to the new domain. How do search marketers identify these important links, and what steps should they then take?
Redirection: Site owners should use 301 redirects from the old URL format to the new one to maintain page performance. What are other best practice tips for 301 redirects?
Monitoring: SEOs should audit any redeveloped sites to ensure there are no technical problems. What tools can they use to identify any potential snags?