The barriers to entry for selling via DTC models have lowered dramatically in recent years, offering many brands control over the end-to-end ecommerce experience. This chapter considers:
- The opportunity: What are the key factors that define a DTC opportunity?
- The benefits: Along with ownership of the customer experience, what other advantages does selling via DTC offer brands?
- The models: What are the two main types of DTC model available to brands, and to what kinds of companies are they best suited?