The barriers to entry for selling via DTC models have lowered dramatically in recent years, offering many brands control over the end-to-end ecommerce experience. This chapter considers:

  • The opportunity: What are the key factors that define a DTC opportunity?
  • The benefits: Along with ownership of the customer experience, what other advantages does selling via DTC offers brands?
  • The models: What are the two main types of DTC model available to brands, and to what kinds of companies are they best suited?