Driving Traffic in Ecommerce

Chapter 7 of Ecommerce Best Practice: Generating Demand

Traffic creates more opportunities for conversion, leading to greater investment in improving the customer experience, thus driving more traffic to the platform. This chapter looks at strategies for driving more traffic to an ecommerce site.

By Neil Perkin

14 minute read

A good strategy for driving traffic to an ecommerce platform translates to more conversions and greater investment in the platform which can ultimately lead to growth. This chapter considers this ‘flywheel’ mechanism, as well as different strategies for sustaining it. It covers:

Sources: What are the most prevalent sources of traffic for ecommerce, and which can be influenced by the brand?
Search: How can brands optimise their rankings in organic search?
Google Shopping: What are the best strategies for selling via Google Shopping?