Generating Demand in Ecommerce: A Checklist

Chapter 8 of Ecommerce Best Practice: Generating Demand

Sustaining growth as a brand depends on the ability to generate demand. This chapter outlines the key areas brands must consider when creating strategy for generating demand in ecommerce.

By Neil Perkin

8 minute read

Ecommerce capability, strategy and execution will continue to evolve, as emerging technologies, models and channels provide new possibilities for brands to reach, engage and sell to customers in different ways.

This chapter considers the factors driving the evolution of ecommerce. It also provides a checklist of key points brand should consider when creating a strategy for generating demand in ecommerce.