Techniques in Ecommerce Measurement

Chapter 1 of Ecommerce Best Practice: Measurement

Having a robust measurement strategy is crucial for brands looking to monitor and optimise their ecommerce strategy. This chapter covers the fundamentals of ecommerce measurement, including the tools, techniques and metrics marketers should use to track performance.

By Neil Perkin

5 minute read

Driving success in ecommerce depends on the ability to measure performance. This chapter looks at the metrics that matter the most, allowing businesses both a view of the customer journey and the opportunity to test and learn. It covers:

Tools and techniques: What are marketers’ preferred tools and techniques for measuring and optimising the online experience?
Mindset: What mindset must marketers adopt in order to continuously optimise and innovate the ecommerce proposition?
Metrics: What are the key different types of metrics, and what insights can they give a brand about the customer journey and site visitor behaviour?