Ecommerce Payment Solutions

Chapter 5 of Ecommerce Best Practice: Strategy and Operations

Payment gateways and solutions play a key role in the customer experience, ensuring the journey remains seamless. This chapter looks at the benefits and drawbacks of a selection of payment gateways and considers the innovations that are shaping ecommerce payments.

By Neil Perkin

11 minute read

The payment gateway is a crucial part of the customer checkout experience. Ensuring this is a seamless process drives conversions and prevents drop-offs. This chapter looks at how payment gateways work, what brands need to consider when selecting one for their store and how payments are changing in ecommerce. It covers:

Payment protocols: What do ecommerce practitioners need to know about how payment gateways and protocols work?
Payment gateway options: What are the main advantages and considerations for the major payment gateways, including PayPal, Stripe and Shopify?
Innovations in payments: How are expanding payment options, the buy now, pay later payment model and other payment innovations expected to grow and change ecommerce in the years to come?