Ecommerce Platforms and Partnerships

Chapter 4 of Ecommerce Best Practice: Strategy and Operations

A brand’s ecommerce capability is built on the platforms in its tech stack, while its ability to deliver rests on its partnerships. This chapter outlines exactly what marketers must consider when selecting ecommerce platforms and creating partnerships.

By Neil Perkin

24 minute read

Platforms and partnerships form the bedrock of brands’ ecommerce capability. This chapter outlines the most important considerations for marketers when choosing between providers, systems and approaches. It also covers:

To host or not to host: What are the pros and cons of hosted and self-hosted platforms?
Delivery partners: What makes an effective delivery partner integration? What capabilities should the retailer expect?
Optimising platforms: After the right platforms and systems are in place, how can marketers ensure they can be continually optimised?