Ecommerce Process and Resourcing

Chapter 6 of Ecommerce Best Practice: Strategy and Operations

The efficacy of an organisation’s ecommerce capability depends on the right teams, workflows and processes working together. This chapter looks at the different operations roles and models to consider in ecommerce, as well as the application of agile principles.

By Neil Perkin

16 minute read

Ecommerce tends to touch many teams and functions in an organisation. This chapter outlines the people and processes that must be in place to maintain the organisation’s ecommerce capability. It covers:

Structures: What are the key considerations for different types of businesses structuring ecommerce resource?
Operations: How are operations roles defined in ecommerce? What responsibilities must operations roles take on in an ecommerce context?
Agile: What are the benefits of applying agile principles to ecommerce, and what does this look like in practice?