The Fundamentals of Ecommerce Strategy

Chapter 2 of Ecommerce Best Practice: Strategy and Operations

While every business will have slightly different requirements when building an ecommerce strategy, there are some fundamental shared principles. This chapter looks at the formula for ecommerce success, the models and capabilities that comprise an ecommerce strategy, and the required components of an ecommerce tech stack.

10 minute read

The success of an ecommerce strategy depends on a specific set of components and capabilities. This chapter looks at the fundamentals that underpin a great ecommerce strategy, covering:

The ecommerce formula: What are the three factors that need to come together to create ecommerce success?
Ecommerce models: What are the nine elements that amount to ecommerce capability, and how do they work together?
The technology stack: What essential capabilities must an ecommerce tech stack have?