The success of an ecommerce strategy depends on a specific set of components and capabilities. This chapter looks at the fundamentals that underpin a great ecommerce strategy, covering:

  • The ecommerce formula: What are the three factors that need to come together to create ecommerce success?
  • Ecommerce models: What are the nine elements that amount to ecommerce capability, and how do they work together?
  • The technology stack: What essential capabilities must an ecommerce tech stack have?