Ecommerce Strategy and Operations: A Checklist

Chapter 8 of Ecommerce Best Practice: Strategy and Operations

Ecommerce success is underpinned by strategy and operational capability. This checklist outlines the key areas brands must consider when establishing an ecommerce function.

By Neil Perkin

5 minute read

Establishing a robust ecommerce strategy and operating structure and workflows that can also flex with changing needs and contexts is essential for ecommerce success.

This summary and checklist identifies the key steps marketers must take to build out their ecommerce capability, from constructing the tech stack through to selecting a product portfolio.