Email Design Testing and Optimisation

Chapter 5 of Layout and Creative in Email Marketing

Emails should be routinely tested to ensure the layout and creative elements render correctly in different viewing environments. This chapter looks at pre-deployment testing and interactivity in email.

By Kath Pay

6 minute read

Testing should be built into the workflow of an email programme to ensure consistent rendering across email clients and devices. This chapter looks at pre-deployment testing and AMP for Email, covering:

Testing checklist: While the testing procedure will vary based on the email type, what are the elements that should always be included in a pre-deployment test?
Interactive potential: Promising to increase email interactivity, why is this an ‘unproven opportunity’ in email marketing, and what are some examples of the benefits of this technology?