Pre-deployment testing should be built into the workflow of an email programme to ensure consistent rendering across email clients and devices. This chapter looks at email design testing and AMP for Email, covering:

  • Testing checklist: While the testing procedure will vary based on the email type, what are the elements that should always be included when carrying out a pre-deployment test?
  • AMP for Email: Why is this an ‘unproven opportunity’ in email marketing, and what are some examples of the benefits of this technology?