Email Design Testing and Optimisation

Chapter 5 of Layout and Creative in Email Marketing

Email design should be routinely tested to ensure consistent rendering of layout and creative elements in different viewing environments. This chapter looks at this, also discussing the ‘unproven opportunity’ of AMP for Email.

By Kath Pay

6 minute read

Pre-deployment testing should be built into the workflow of an email programme to ensure consistent rendering across email clients and devices. This chapter looks at email design testing and AMP for Email, covering:

Testing checklist: While the testing procedure will vary based on the email type, what are the elements that should always be included when carrying out a pre-deployment test?
AMP for Email: Why is this an ‘unproven opportunity’ in email marketing, and what are some examples of the benefits of this technology?