Evaluating Social Media Advertising Campaigns

Chapter 5 of the Social Media Advertising: Execution Best Practice Guide

Reporting campaign results gives advertisers the opportunity to better understand their performance while communicating important information to the business. This chapter looks at best practice approaches to reporting.

By Nicola Smith & Michelle Goodall

6 minute read

Reporting campaign results lets advertisers take stock of their performance while sharing important information with relevant stakeholders. This chapter outlines best practice for creating performance reports, covering:

Types of report: What are the pros and cons of different reporting types, and what techniques should advertisers consider for communicating results?
Reporting frequency: How often should advertisers report campaign results?
Expert view: Why should brands seek to report on both short- and long-term metrics when evaluating performance?