Social commerce is expanding rapidly as social platforms continue to explore different ways to monetise their audiences. This chapter looks at the evolution of social commerce, also covering:

  • The opportunity: How big is the social commerce market, and what does it offer both B2C and B2B brands?
  • Strategy: What key considerations must brands keep in mind when considering the social commerce opportunity?
  • Case studies: How have brands including Farfetch, Vitabiotics and L’Oréal Paris incorporated social commerce campaigns into their ecommerce strategies?