The Fundamentals of Digital Advertising: A Summary

From strategy and execution to measurement and challenges, this summary gives an overview of key points from Econsultancy’s guide to the Fundamentals of Digital Advertising.

By Econsultancy

3 minute read

This summary provides an overview of key points from Econsultancy’s guide to the Fundamentals of Digital Advertising, including:

The opportunity: What digital media is, how it is traded and and why it is such an effective medium.
Advertising essentials: How to create digital ads and key considerations for strategy and measurement.
Challenges: How marketers can overcome key challenges in digital advertising and ensure strategies are future-proof.