The changing nature of the digital advertising landscape means new challenges and opportunities are emerging all the time. The final, future-facing chapter of this guide covers:
- Emerging trends: The key trends impacting digital advertising that marketers should be aware of, including artificial intelligence, augmented reality and bringing data in-house.
- Convergence: What the convergence of on- and offline worlds means for brands, and key considerations for marketers thinking about investing in the metaverse.
- Resourcing: A guide to deciding which resources and structures are needed internally to address the current digital landscape.