As retailer first-party data becomes an ever more attractive proposition to brands, and as more retailers leverage their networks to advertisers, the retail media ecosystem will continue to evolve and mature. This chapter looks at the keys ways in which retail media will develop and what areas brands should pay attention to.
The Future of Retail Media
Chapter 7 of the Retail Media Best Practice Guide
Retail media is a rapidly developing space, presenting a growing opportunity for brands and advertisers. This chapter outlines the ways in which retail media will evolve in the near future, increasing in sophistication and appeal.
By Neil Perkin
5 minute read
