Generating demand is a critical part of ecommerce strategy, as without customer demand and traffic, the business will not achieve any sales. This summary acts as an introduction to the key areas covered in Econsultancy’s guide to generating demand in ecommerce.
Generating Demand in Ecommerce: A Summary
In order to generate demand, ecommerce businesses must start with a good understanding of the customer. This chapter outlines the key points from Econsultancy’s guide to Ecommerce Best Practice: Generating Demand.
By Neil Perkin
2 minute read
