Generative AI and Email Marketing

Chapter 4 of Copywriting for Email Marketing

The rapid proliferation of generative AI tools has opened up many possibilities for email copywriting and content creation. This chapter looks at best practices, use cases and watchouts for generative AI solutions in email.

By Kath Pay

19 minute read

Uses for generative AI (GenAI) in marketing have proliferated in recent years. This chapter reviews the evolution of generative algorithms and their applications in copywriting, covering:

AI and marketing: AI has been a key driver in the transformation of marketing practices. What benefits do GenAI solutions offer email marketers?
Copywriting using AI: With GenAI tools seeming a natural fit for copywriting in marketing, how can marketers ensure they get the most out of tools such as ChatGPT?
GenAI strategy: As with other marketing practices, generative AI is best deployed strategically. What are the steps to creating a cohesive framework for its use?