Search engines work out how to index pages on the web using language and other geo-targeting signals. This chapter outlines the signals SEOs must provide and how to avoid redirects that can affect search rankings. It covers:
- Domains: Many sites have top-level domains that are not specific to a geography, such as .com or .org. How can SEOs ensure search engines appropriately index pages under these domains, so that visitors from different geographies can access them?
- Language signals: Site owners can use specific language tags to serve users who need translated content. What are these tags, and how should they be implemented?
- Redirection: Setting up redirects may be necessary in order to serve the most appropriate version of the site to the specific user. Which redirects should SEOs know about, and which should be implemented with caution?