Since its acquisition by Facebook, Instagram has experienced impressive global growth, making it a must-have presence for consumer brands. This chapter looks at what Instagram offers in terms of features, how to do well on the platform, and the key challenges to keep in mind. It covers:
- Instagram ranking signals: What are the most important signals marketers need to know about to give them the best chance of ranking on the platform?
- Posting best practice: What are the four broad best practice tips for brands looking to make an impact on Instagram?
- A checklist for getting started: Before launching a presence on Instagram, brands must take a number of important steps. As well as being clear on the audiences they want to reach and ensuring there are a few posts ready, what else must brands have in place before getting started?