Shopping campaign ads are highly visual, displaying products with an image and a price. This chapter looks at how to set up Shopping campaigns in Google and Microsoft Ads, and also discusses Google’s Performance Max campaigns. It covers:

  • Shopping and Search: How do Shopping and Search ads work together, and what stages of the sales funnel is each channel associated with?
  • Setting up: What is the process for setting up a Shopping campaign, and how can advertisers ensure their products will appear in search results?
  • Performance Max: How do these campaigns work, and what do advertisers need to know about integration with other campaign types?