More than a platform for video game enthusiasts, Twitch offers brands another way to reach a super-engaged audience that might otherwise be averse to ads. This chapter looks at the different ways brands can establish a presence on Twitch, covering:

  • Influencer marketing: Many streamers on Twitch have dedicated fans who tune in regularly to be entertained. What avenues are available for brands looking to work with creators on Twitch?
  • How to attract followers: Some brands may choose to set up a Twitch profile and engage with gaming or create their own content. What steps can they take to attract followers to their channel?
  • Rules of engagement: Success on Twitch, as on any social platform, requires following a specific set of rules. As well as setting clear objectives, what should brands be doing for the best chance of marketing success?