Google Algorithm Updates: 2020-present

Chapter 5 of SEO Best Practice: The Fundamentals

Most algorithm updates introduced since 2020 have aimed to help Google better understand searcher intent as well as subtopics around broad queries. This chapter lists a selection of the most significant updates.

By Econsultancy

14 minute read

Google continues to make changes to its search ranking algorithm, increasingly employing machine learning to better understand searcher intent and surface the most salient pieces of content for users’ queries. This chapter lists some of the most significant algorithm updates since the start of the decade, covering:

Broad core updates: Although Google generally does not disclose the changes it is making in core updates, SEO agencies will analyse any resulting shifts in the SERPS to determine patterns. What can marketers learn about SEO best practice from broad core updates since 2020?
Product reviews: A pair of updates from 2021 look to reward the most useful product reviews. What are Google’s best practice tips for product reviews, based on user feedback?
AI advancements: Beyond RankBrain, Google continues to employ machine learning in its changes to the algorithm. How have AI advancements improved Google’s understanding of the meaning within search queries?